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Briteyellow will be taking its patent pending “3D indoor GPS” technology to a worldwide audience at this year’s Mobile World Congress (MWC) in Barcelona later this month.
The company, based in Cranfield, UK, will be with the Great Britain and Northern Ireland Pavilion at MWC where it will be showcasing the huge potential of its BriteLocate3D platform.
Technology entrepreneur Fredi Nonyelu, Briteyellow’s founder and chief executive said: “Our vision is to provide a virtual guide for the worlds’ indoor spaces, based on our patent pending technology.
“Being in Barcelona gives us a fantastic opportunity to take our case direct to the forward-thinking decision-makers from around the world.”
Britelocate3D gives better pedestrian engagement and analytics for operators who need to offer better indoor wayfinding.
Mobile World Congress (MWC) is the world’s biggest and best mobile industry event, comprising of a massive exhibition, an award-winning conference, outstanding networking opportunities, partner programmes, the Glomo Awards and much, much more.
BriteLocate3D interactive 3D indoor positioning and navigation application (3DindoorGPS) platform helps end users to find their way more easily inside buildings or places where GPS does not work accurately such as shopping malls, airports, museums. It uses 3D virtual and augmented reality on a smartphone to guide people to discover indoor places and things.
This saves time as the user gets around more efficiently, reduces stress, increases productivity, and enhances their experience of the venue.
It gives building managers better 3D information about usage of venues, and is also a great way for users to collect loyalty rewards and incentives.
Briteyellow will be exhibiting at the 4YFN startup business platform, at Hall 8 at Fira Montjuïc.
The company is a winner of the InnovateUK collaborative R&D fund, is a showcase company of the UK Digital Catapult Centre and also part of the MK:Smart project, a smart city project in Milton Keynes, UK.<
Fredi Nonyelu added: “By the time we get to Barcelona we will have made a very exciting announcement about Britelocate3D. We cannot reveal the nature of this just now but it will take us to the next stage in our product development.”