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Briteyellow on the world stage on UK trade mission to India

Pedestrian smart mobility software-as-a-service platform (SaaS)

Briteyellow has taken its innovations well and truly onto the world stage by being a part of a high profile Smart Cities Trade Mission from the UK to India.

The company, based in Cranfield, near Milton Keynes, was selected to attend the visit in early November which was UK Prime Minister Theresa May’s first bilateral visit outside Europe since taking office.

With its focus on wireless innovation, Briteyellow is engaged in bringing WiFi and sensor applications for Indoor Location and Internet of Things solutions to market. The company’s vision is to provide a virtual guide for the worlds’ indoor spaces, based on patent pending “3D indoor GPS” technology.

The Indian technology market is huge, as are the opportunities for Briteyellow.

UK Prime Minister Theresa May told the Tech Summit: “With three Indians experiencing the internet for the first time every second, with the country on course to be a digital market of one billion people, and with so many graduates launching start-ups from Mumbai to Hyderabad – or Cyberabad, as it’s known – this is an area filled with opportunities.

“That is exactly what we are doing with this delegation – bringing along some of our biggest, most successful companies and our brightest start-ups, from every region of the UK, in order to open up new markets for them and promote them to the wider world.”

India has one of the world’s largest smart cities programmes. With the second largest population in the world and one of the fastest growing, it has a need to manage the movement of large numbers of people across facilities in its smart cities. Doing this in a way that is personalised and smart is Briteyellow’s compelling proposition.

Technology entrepreneur Fredi Nonyelu, the Founder and Chief Executive of Briteyellow, said: “We see a massive market opportunity across airports, shopping centres, stadia, museums, hospitals etc. The Indian Smart Cities market has been estimated to reach $758 Billion by 2020 with a compound annual growth rate of 19.4% from 2015 to 2020. Our focus on smart pedestrian mobility is a part of the smart transportation and facility management that are driving factors for smart city growth in India.”

Fredi had the opportunity to meet the UK Secretary of State for International Trade, Liam Fox, and explain Briteyellow’s BriteLocate3D pedestrian smart mobility software-as-a-service platform (SaaS) for Indoor Location and Internet of Things applications. BriteLocate3D is a smart mobility platform that provides better engagement and analytics for smart city operators who need to offer pedestrians better indoor wayfinding.

Briteyellow is delighted with the response to the company’s proposition in an atmosphere of excitement to the possibilities of collaboration and cooperation across the Indian sub-continent and beyond.

Fredi said: “We are really excited to feel the energy and dynamism in India. Our message has been very well received and by being a part of this trade mission we are closing in on our objective to be the global leader in our field.”

 

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