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Briteyellow and thecentre:mk have announced that Milton Keynes’ Britezone will soon expand throughout the shopping centre, enabling visitors to connect to free WiFi broadband.
thecentre:mk and wireless communication specialist Briteyellow have announced a new deal to extend Britezone WiFi access along Silbury Arcade and Midsummer Arcade, from Sunset Walk at the back of Marks and Spencer to Middleton Hall in front of John Lewis, starting in February 2008.
Centre Director Robert Goodman said “We are always looking at ways technology can provide a better shopping environment for customers and secure free WiFi broadband is one of the new ways we can enhance their experience. This new service will give our customers maximum flexibility, whether they visit for shopping, leisure or business. We are delighted to partner with Briteyellow to roll-out secure high speed WiFi.”
Fredi Nonyelu, Briteyellow MD, greeted the agreement saying, "We are delighted by the endorsement of Britezone WiFi by thecentre:mk. A high percentage of Britezone users are visitors to Milton Keynes. With a 30 million annual footfall thecentre:mk is the key destination in the city. By extending Britezone WiFi coverage inside the shopping centre we will not only be providing high speed access to information for those visitors but helping the local stores to attract more shoppers with special offer promotions through our portal."
The decision by thecentre:mk to approve the Britezone expansion was given after a successful 12 month pilot.
Britezone coverage currently extends from Milton Keynes Central Station square to Midsummer Place. Users can access Britezone from the growing number of bars and restaurants at thestation:mk, thehub:mk and Midsummer Place.
thecentre:mk logo will appear to every user when they first log on to the Britezone. Users are able to choose free access basic broadband or paid subscription for faster connection speeds.
1 February 2008
Information for editors:
thecentre:mk is a regional shopping centre situated in the heart of Milton Keynes. With over 230 stores, cafes and restaurants all under one roof, it is anchored by John Lewis, House of Fraser, Marks & Spencer and Next. As the premier shopping destination in the region between London and Birmingham, Cambridge and Oxford, thecentre:mk enjoys around 30 million visits every year and is unrivalled in its customer service. Included in the overall proposition are civic spaces and events venues; City Square, Queens Court and Middleton Hall which offer a varied programme of free events throughout the year, including bridal shows, fashion events, motor shows and the award winning Christmas display. The CACI Retail Footprint Report 2005 ranked thecentre:mk as the ‘Number One Town Centre Shopping Centre’ in the UK. Please contact Yvonne Shuttleworth on 01908 398118 for details.
Briteyellow is a UK leader in the provision of advanced wireless broadband communication and information services. A specialist wireless communications systems integrator the company offers high-performance wireless broadband, next-generation internet telephony, and location-based real-time information services for government, enterprise and service providers across Europe, Middle East, and Africa.
Milton Keynes is Britain's fastest growing city and one of the most commercially successful with regional, national and international recognition as a great place to live and do business.