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Success for Briteyellow at Innovate 2015

Briteyellow was one of just 100 companies to be selected to showcase innovation to more than 3,000 attendees at Innovate 2015 in London in November.

Innovate 2015 is the must-attend global showcase of UK innovation featuring the UK's leading innovators and international buyers and investors.

Briteyellow, based in Cranfield between Milton Keynes and Bedford, attended to showcase its cutting edge BriteLocate3D smartphone app.

BriteLocate3D uses high-resolution virtual reality on a smartphone to navigate users to their indoor destination.

It features accurate position systems for visitor interaction, wayfinding, and navigation, whilst converting large 3D datasets and wireless sensor data into real time movement dashboard, and 'heatmaps'.

Fredi Nonyelu, Chief Executive of Briteyellow, said: “We had a fantastic response to BriteLocate3D from many innovation-minded and high profile individuals.”

Innovate 2015 was designed to help innovative, high growth SMEs unlock the wide range of UK government support available for expansion and/or internationalisation.

Innovate 2015 is the UK’s largest multi-sector innovation event and is organised by Innovate UK and UK Trade and Investment (UKTI). It is set up to create opportunities for export and investment for the UK’s most innovative companies.


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