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Home / Interest in virtual or augmented reality applications


What consumers want from AR and VR

BriteLocate3D in action

New research released at CES in Las Vegas showed that consumers are more interested in practical, daily-life applications and less in using VR or AR headsets to play games.

It’s good news for Briteyellow because the research showed that 67% are interested in learning more about a place they are visiting and 54% for shopping for household items and furniture.

Our BriteLocate3D application, which you can find out more about here (link), works in the indoor location space, additionally giving venue operators a large amount of usable, valuable data.

The study comprised a survey of 21,000 consumers in 19 countries conducted by Harris Interactive for Accenture.

The interest levels in virtual or augmented reality applications are:

• 67% -- Learning more about a place they are visiting

• 67% -- Want to learn new skills or techniques

• 61% -- To visualize how clothes might fit

• 58% -- To view 3D manuals

• 54% -- Want to shop for household items and furniture

• 47% -- To play games

The full report can be read here: https://www.mediapost.com/publications/article/312758/consumers-warm-to-virtual-augmented-reality-ces.html


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