What consumers want from AR and VR

New research released at CES in Las Vegas showed that consumers are more interested in practical, daily-life applications and less in using VR or AR headsets to play games.

It’s good news for Briteyellow because the research showed that 67% are interested in learning more about a place they are visiting and 54% for shopping for household items and furniture.

Our BriteLocate3D application, which you can find out more about here (link), works in the indoor location space, additionally giving venue operators a large amount of usable, valuable data.

The study comprised a survey of 21,000 consumers in 19 countries conducted by Harris Interactive for Accenture.

The interest levels in virtual or augmented reality applications are:

• 67% -- Learning more about a place they are visiting

• 67% -- Want to learn new skills or techniques

• 61% -- To visualize how clothes might fit

• 58% -- To view 3D manuals

• 54% -- Want to shop for household items and furniture

• 47% -- To play games

The full report can be read here: https://www.mediapost.com/publications/article/312758/consumers-warm-to-virtual-augmented-reality-ces.html

Follow us on

 

 

Subscribe to our blog here