Facebook Twitter LinkedIn
Facebook Twitter LinkedIn

Home / Imagining a different paradigm


Platform one at Briteyellow Central railway station

Smart phone app

News headlines such as "Rush hour descends into chaos and 'dangerous overcrowding'" and "MP demands action on terrible overcrowding at stations" are the stuff of nightmares for facility managers and train companies alike.

From public safety point of view, and thereby reputation, passenger behaviour and people movement are critical issues at times when those facilities could be approaching their limits of their capacity.

With hundreds of millions of people moving through the world's busiest railway stations every year, the challenge for train operators is to measure passenger behaviour so they can optimise services.

However, without an indoor location or internet of things capability they face a major challenge to create real time data. Without real time data, the planning and organisation of responses risks being a "stab in the dark".

People and assets can be in the wrong places, or even in different places.

So, let's imagine a different reality.

Imagine a place called Briteyellow Central. It is a very busy railway station, with BriteLocate IOT sensors on each of the station's indoor platforms and inside train carriages.

On the platforms, passengers are counted and tracked. In carriages, BriteLocate IoT tags track the occupancy of every single seat.

The indoor location data is displayed in real time in a display console in the station manager's office.

On the display, the manager can see a heat map, and knows where passengers are gathering or moving through the space. When a new hot spot emerges on the heat map in real time she sends a member of the station staff to investigate.

The hot spot turns out to be a large group of people, congregating and blocking the flow of other passengers. The member of staff then takes action to move people on. The resulting flow of people is confirmed, in real time, on the facility manager's display.

Meanwhile, passengers with the latest Briteyellow Central Station Application on their smart phones are able to find information on their location of the train, within the indoor environment, and are guided to the correct platform with the use of the photorealistic display.

Not only that, but because of the tags installed on the train itself, and the display seen on the smart phone, the passenger is able to locate an empty seat and settles in for their journey.

As the train pulls away on time, the last action the passenger takes while in Briteyellow Central is to record a nine out of ten score on the app.

The only reason they didn't give a ten was because the weather outside is dreadful.

And there's little we can do about that. Yet.

> For more information on BriteLocate go HERE.


Follow us on




Subscribe to our blog here



  • Collaboration
  • Smart cities
  • A perfect fit for Briteyellow and 3D Solutions
  • Briteyellow in Singapore
  • Briteyellow's MOU with VIT in India
  • Taking Briteyellow to the Chinese market
  • Fredi Nonyelu speaks at Santander Awards Day
  • 3D local tracking
  • SDK released for BriteLocate3D
  • Blog
  • Briteyellow showcasing in Shanghai
  • Smart asset tracking, wayfinding and location
  • Briteyellow to make major announcement
  • Briteyellow takes its technology to a worldwide audience
  • Briteyellow among the pioneers
  • Briteyellow on trade mission to India
  • Briteyellow will be at world's technology top table at Barcelona SmartCity expo
  • Research further validates Briteyellow technology
  • Extra functionality for BriteLocate3D
  • Showcasing at leading retail industry expo
  • Briteyellow and David Coles Architects announce smart communities agreement
  • UKS largest innovation show
  • Enhancing customer experience with BriteLocate3D
  • Digital Catapult selects Briteyellow for Internet of Things showcase launch
  • New interactive 3D indoor navigation and positioning technology launched in London
  • Briteyellow wins new managed WiFi service contract with West Lothian Council
  • Briteyellow announced managed WiFI service in Poole
  • Director wins Mary Lou Carrington Award
  • Managed WiFi service at Ealing Broadway
  • Budget tax to fund broadband vision criticised
  • Smart retailers using free WiFi to drive footfall
  • LSN Media sponsors Milton Keynes free wireless broadband
  • Surf for free at Midsummer Place Shopping Centre
  • Longest established firm in Milton Keynes supports free WiFi
  • St Modwen extends Britezone free WiFi to Cranfield
  • Briteyellow develops WiFi strategy for Lincoln City
  • John Lewis customers connect to Britezone WiFi
  • Britezone WiFi expands through thecentre:mk
  • Kimbells LLP Solicitors sponsors Milton Keynes free access wireless broadband
  • John Lewis, Milton Keynes, sponsors free wireless broadband - September 2007
  • Britezone goes live at TheHub:MK Central Milton Keynes - JULY 2007
  • Destination Milton Keynes and Briteyellow launch new free mobile tourist information
  • Pedestrian Smart Mobility
  • Download our apps

    Briteyellow VoIP & BriteLocate available on


    Need to know more about Briteyellow?

    Contact one of our friendly team for more information or to arrange a demonstration.