Facebook Twitter LinkedIn
Facebook Twitter LinkedIn

Home / Smarter ways to monitor footfall


Helping authorities fill the location data void

wayfinding location navigation tracking mapping data

One of the challenges facing local authorities is in understanding accurate numbers of visitors to their locations, where the retail opportunities are, and to understand how or if people are finding their way between locations.

Briteyellow uses LoRaWAN antennae and Wi-Fi sonars and cameras attached to streetlights to monitor footfall. The monitors and cameras work to count people, and also mobile phone Wi-Fi indicators which are anonymised to track how that particular indicator navigate around.

The BriteLocate3D platform includes a digital dashboard which is able to give real time and past tracking information. The data gives local authorities an accurate understanding of how many people are visiting an area, broken down into time slots, normal days and event days.

Briteyellow is able to create bespoke dashboards where location and tracking data can be accessed to analyse how many people are in areas at any time of day or night and their wayfinding habits.

The data can be used to:

> Provide reliable footfall evidence for future funding opportunities

> Inform strategic initiatives such as feasibility of a Business Improvement District, or Leisure Strategy.

> Inform how digital technology could be used for marketing and promotional activities in the town centre retailers and event organisers.

> Developing an app providing visitors offers, parking information, local guides, retailer and loyalty discounts.

Authorities can also use information to develop and inform their digital innovation and transformation strategy and consider how the LoRaWAN network can help to reduce council’s costs and help to support their residents, communities and priorities by using the technology in other areas such as social care; transport, etc

Contact Briteyellow to see how we can give you the data to make better decisions here: https://www.briteyellow.com/default.asp?contentID=595


Follow us on




Subscribe to our blog here



Download our apps

Briteyellow VoIP & BriteLocate available on


Need to know more about Briteyellow?

Contact one of our friendly team for more information or to arrange a demonstration.